The straightforward shot list is an underrated piece of equipment. Its apparent simplicity belies a robust value for filmmakers of all stripes and productions of any scale. Here, we’ll show you how to put that energy to good use on your next set. We’ll go over the fundamentals of shot lists, examine some actual shot […]

Sustainability, once considered a mere buzzword in the business world, has now taken centre stage, making it an essential aspect in the realm of Stills and TVC production. As we confront the realities of climate change and environmental degradation, it has become incumbent upon industries across the spectrum to implement eco-friendly practices. With its high […]

This historical perspective of stills and TVC production companies reveals the radical transformations in technology and audience preferences that have continually shaped this dynamic industry. Stills photography, the progenitor of visual advertising, played a significant role in transforming the way products and services were marketed. Early adopters of this medium, like Eastman Kodak, understood the […]